Flite CEO Price: Hot Trend Advertises To Individual Customers
CANNES — When it comes to digital advertising: “The big trend I’m seeing is starting to think about users as opposed to buying audience,” according to one ad tech service vendor. Will Price, CEO of...
View ArticlePublicis Groupe’s VivaKi Unit Teams with Ad Tech Start-ups in “Ventures”
CHICAGO – VivaKi, the digital agency unit of the Publicis Groupe, has forged strategic alliances with about 15 emerging ad tech companies in a mutually productive relationship, explains Alyson Hyder,...
View ArticleFlite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
LAS VEGAS – Content@Scale, the new content marketing platform launched by Starcom Mediavest Group, will soon add video capability to its text article re-distribution offering. The service lets...
View ArticleSMG Adds Video and Native Distribution to Content@Scale Program
CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts,...
View Article‘Crawl, Walk And Run’ To Meet Dynamic Ad Challenges: Carat, Eyeview, Flite
VIEQUES, PR – The prospect of dynamically tailoring individual scenes within video ads for targeted viewers is mind-blowing – and headache-inducing. Last year, a poll of senior global marketers said...
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